At some point, if you’re an online marketing-focused agency, you’ll hit the limit of 100 Google Analytics accounts. You could get Google Analytics 360 which is awesome, but it’s also very expensive. You could also delete accounts of inactive clients. What happens if you’ve done that already, and you’re still…

Got my new MacBook and I noticed the terminal was on Zsh while I was used to using Bash. Not sure why this was the case, could have been the default of the new MacBook, or did I install something? Well anyway, changing between the two different types, Zsh and…

This guide has been written for people who don’t want to hire an agency/freelancer to do the SEO competitor analysis for them. Be aware you need some kind of tool to pull SEO data from your competitor. …

Keep your site speed fast, optimize your media library. I’ve seen it too many times! People keep uploading the same images every time they create sort of the same page. You should re-use the image that’s already there in that case. I’ve also seen plenty of times that there are…

You have a well-run website with lots of traffic. One day you check your mailbox. Poof, there’s an email from a random person asking if he/she can post a blog on your website. Maybe you are considering guest blogging yourself. But is the time and energy it takes worth it…

AMP (Accelerated Mobile Pages) is an open-source project designed to ensure that websites load very quickly and easily on mobile devices. AMP pages often received preferential treatment in search results. That’s going to stop now. The idea sounds super cool, right? An optimized (and therefore unfortunately almost identity-less) version of…

During last year I’ve been working on multiple marketing websites. Over and over again I came across the same problems for each of these sites. In order to solve this problem, I wrote down 3 ways to improve lead generation. Let’s start with the first way straight away! #1 The biggest mistake, no clear communication in the header! Creating an…

Before we start learning more about how to apply SEO to your website, I first want to have our definitions of SEO the same and why/when it’s valuable. SEO stands for Search Engine Optimization. The term is used to indicate how you can optimize your website to be shown as…

How to add Hotjar to my WordPress website? There are several methods to do this. Let’s discuss two of them, via plugin or hardcoded. I would normally add Hotjar to a website using Google Tag Manager, but there is a way much easier for WordPress! …